WELCOME TO JOEPRC INTERNATIONAL
For more than three decades JOEPRC INTERNATIONAL has gained a widespread of knowledge and skill in the Malaysian music industry with a verified ability to enhance sales in the current market. We are a business partner, a trusted provider and a comprehensive Publicist & Talent Management, a Marketing solution backed by a solid guarantee with incredible sourcing capability. Our mission is to give and contribute the skill and knowledge that we has acquired into a challenging and tough situation in order to achieve desired results, to carry through duty in order to maintain quality and professionalism, to venture onto new, various challenges in order to build careers and not to be afraid to try newer things with guidelines and rules thumb to abide.
Who We Are
Joe Saiful learnt & gained experiences from few key players in entertainment industry since 1995. Liaising with major publication, broadcast media, arranging artistes schedules and running shows from local to international market has made him an expertise in running the best way in show business. In 2010, Joe's capability proven when Mizz Nina's debut single “What You Waiting For” hit No 1 nationwide and breakthrough in both urban & main stream market. Taking this as benchmark, Joe decided to form his own label JoePRC International to widen his capability in this industry.
Roy Idris joined the label in 2013 to start managing artiste on Management side.
Roy has marketing experience and Interior Design is one of his expertise, has a deep passion in music. JoePRC international will keep the ball rolling in the entertainment industry and continuing the legacy of building Celebrities career to the right path & better recognition.
PUBLICIST
Our wide experiences working with various record labels, artistes & management – YZ International, DEF JAM SEA, KARTEL Records, Sony MY, Rocketfuel Ent', Keramat Records & AEG has proven the achievements of award winnings artistes such as Mizz Nina, Joe Flizzow, NJWA, Noh Salleh, Altimet, SonaOne, Aman RA, Yuna, Atilia, Aizat Amdan, Hael Husaini, Nadeera & many more.
With PR & Marketing expertise in hand, we widen our capability as Publicist in promoting local to international Concerts. Have worked with Mego Live, Art Of Speed, and now with several big concert organisers Hitman Solutions , Kharisma Music , Yolo Malaysia & Orange International.
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NAJWA (NJWA) One Night Only May 2012, MPO KL
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MIZZNINA All Around The World Concert May 2013, LIFE Centre KL
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MASDO X HUJAN Concert MAEPS Serdang Oct 2018
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ALTIMET The Last Show Concert PWTC in Feb 2019
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SOUNDCIRCUS FESTIVAL MAEPS in July 2022
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BUNKFACE Concert at Zepp KL in July 2022
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JUBIN NAUTIYAL Concert at Plenary Hall in Aug 2022
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3 GENERASI Spider , Noh Salleh & XPDC Concert at Zepp Kl in Aug 2022
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NOAH Live in Malaysia Concert at Zepp Kl in Nov 2022
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RAISA Live in Malaysia Concert at Zepp Kl in Nov 2022
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NE YO Live in Malaysia Concert at Plenary Hall in Jan 2023
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BLUE Live in Malaysia Concert at Plenary Hall in Feb 2023
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SOUNDCIRCUS WEEKENDER at REXKL in March 2023
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ELLA Jilid Akhir Puteri Kota Concert 10 & 11 June 2023, Axiata Arena
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ANDMESH 4 June 2023, Plenary Hall
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RUFFEDGE That Moment In Time 24 June 2023 SG
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SoundCircus Festival 26 July 2023, MAEPS
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RUFFEDGE That Moment In Time 19 August 2023 KL
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JUDIKA Concert 21 Oct 2023, Axiata Arena
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ELLA Jilid Akhir Puteri Kota Concert 28 Oct 2023, Spice Arena, Penang
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RIZKY FEBIAN Berona Day Concert 3 Nov 2023, Megastar Arena
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NOAH Concert 11 Nov 2023, Megastar Arena
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RADJA Concert 12 Nov 2023, Megastar Arena
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ELLA Jilid Akhir Puteri Kota Concert 20 Jan 2024, SICC, KK Sabah
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MAHALINI LOVECHESTRA Concert, 3 Feb 2024, Megastar Arena
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WALI BAND Concert With Fadhilah Intan, Khai Bahar & Saixse, 3 Feb 2024, Spice Arena, Penang
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UNDERGROUND Concert HUJAN BUTTERFINGERS BUNKFACE 2 March 2024 Sunway Lagoon
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INCUBUS Concert, 27 April 2024, Megastar Arena
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ELLA JILID ORKESTRA, 9 & 11 Aug 2024, Plenary Hall, KL
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ADA CONCERT , AFGAN & LYODRA, 28 Sept 2024, Megastar, KL
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SAL PRIADI ZUZU ZAZA Concert, 13 Oct 2024, ZEPP KL
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KONSERT TELAN KASET, 12 & 13 Oct 2024, PJ
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RAISA TERISTIMEWA DI KL, 3 November 2024, Megastar Arena
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ARIJIT SINGH LIVE IN MY, 16 November 2024, Axiata Arena, B.Jalil
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SUMANDAK STARS, 30 November 2024, ZEPP KL
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MALIQUE & DE'ESSENTIALS, 29 December 2024, Megastar Arena
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AKU STACY, 21 June 2025, SICC, KK
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LATIHAN PESTAPORA, 26 July 2025, Sunway Lagoon
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GELOMBANG BAHAGIAKU Atilia & Salamiah,16 August 2025, Plenary Theatre,
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MASDO, 30 August 2025, Idea LIVE, D3
MANAGEMENT
DATO AISHAH
Datuk Aishah, born Wan Aishah Binti Wan Ariffin, is a legendary Malaysian singer celebrated for her extraordinary vocal prowess and timeless appeal. Rising to fame in the 1980s as the frontwoman of the New Zealand-based band “The Fan Club”, she gained international recognition with the hit single "Don't Let Me Fall Alone" and the album “Sensation”, which charted globally.
Returning to Malaysia in the 1990s, Aishah embarked on a solo journey that would redefine the Malaysian music landscape. Her powerful ballads, including “Janji Manismu”, “Cinta Beralih Arah” and “Bahtera Merdeka” struck a deep emotional chord with audiences and became cultural staples. Known for her ability to effortlessly blend contemporary pop with traditional Malay influences, Aishah’s music transcends time, resonating with fans of all ages.
Beyond her music, Datuk Aishah is a true performer who commands the stage with unmatched charisma and emotion. Her live performances are nothing short of captivating, leaving audiences spellbound by her vocal mastery and heartfelt delivery. Whether at an intimate gathering or a grand concert, Aishah’s presence transforms every event into a memorable celebration of music.
With a career spanning over three decades, Datuk Aishah is recognized as a cultural icon, she has released numerous albums, earned numerous accolades, including multiple Anugerah Industri Muzik (AIM) and Anugerah Juara Lagu (AJL) awards. Her significant contributions to the arts were further acknowledged when she was conferred the honorific title “Datuk”, cementing her legacy as a national treasure.
Today, Datuk Aishah continues to inspire and enthral with her artistry, proving that true talent and passion are timeless. With a voice that unites hearts and a repertoire that defines a generation, she remains a symbol of excellence in Malaysian music.
In 2025, will commemorate her 40th Anniversary in the music industry with an unforgettable Concert. Stay tuned for an evening of timeless hits and powerful performances as Malaysia's beloved songstress takes the stage to celebrate this remarkable milestone.
MIA LATEEFA
Born in 2002, Mia Lateefa started dancing since she was 4 years old. She was enrolled into a ballet academy with Dance Steps Studio and traditional Malay dance with Dida Mallik. Since then, she went on to perform at many events presenting her school as well as Girl Guides Malaysia.
Mia has been a talent for below and above the line advertisements for various clients since she was a toddler. To mention a few, she was a feature in Horlicks , Milo & Astro TV commercials as well as Print Ads.
In the past 3 years, Mia has established herself as a hip hop, modern and contemporary dancer amongst her peers. She has been invited by many schools to perform at their International Understanding Day for Interact Clubs around Kuala Lumpur and Selangor.
In 2010, at 8 years old, she was a part of a dance troop to represent Malaysia at Shanghai World Expo. In 2011, she participated in Disney Asia Channel’s competition called “My School Rocks”. In 2017, she competed in an annual talent show ran by the Paramount Corporation Berhad amongst its schools. She won “Best Dancer”Award and came out as the champion in Hip Hop group category. Same year, she was approached by Sony Music to choreograph and dance to Camilla Cabello’s Crying in the Club” promotion stint. In 2017, whilst she was attending vocal classes at Suara Academy, Mia was spotted by Mark Adam and Adeep Nahar for her talent.
In 2020, Mia is back with a new single
”Hujung Dunia”, a song about unconditional love, professing on how one would go anywhere and do anything to be with the person they love. No matter what hardships may come, one’s love will not waver. To always be by one’s side. For Mia, this is a song about her mother and vise versa.
In 2021, Mia returns with the release of her brand new single, not one but two, ‘Anima’ in Malay and ‘Anima Bella’ in English, co-written and composed by female rap sensation, Kayda Aziz, with renowned fellow composers such as Aiman Rijal, Christiana Chai and Alwani Badaruddin, and published by Deep Faith Entertainment.
Prior, the 19-year-old Malaysian-Kiwi singer and dancer had just released a single, ‘Nothing 2 Prove’, showcasing a brilliant contemporary dance number with an upcoming male actor, Nadhir Nasar.
In 2022, Kau Tahu a collaboration with Ismail Izzani is release.
Her official music video and official lyric video are available on YouTube - Mia Lateefa Keyte channel.
POOVAA
Multiple award winning singer, songwriter, composer and producer, PooVaa is one of Malaysia’s hottest, most talented artistes. With one of the most powerful female voices in Malaysia, an award winning debut album released independently and nominations against some of Malaysia’s greatest voices, PooVaa’s skills and passion for music are second to none.
Embarking on a professional career in music in 2009, she has gone from strength to strength, winning local and international independent VIMA awards and the prestigious “Best New Artist” at Malaysia’s AIM 2014 award.
PooVaa has performed across Malaysia and internationally in such countries as Hong Kong, Taiwan, Macau, Thailand, Indonesia, Singapore and United Kingdom.
A versatile and dynamic artist she has represented Malaysia as 2014 Best New Artiste in the Asias wide HKAMF 2015 competition, against Asias award winning best new artiste.
To have a good story, it has to be clear and concise. And PooVaa does just that with her songs. Hardly leaving the harmonies and dynamics behind, she blends them all together to take us to another planet. Her vocals are just as pleasing as her personality, and she sings right from her heart. “Faketown” is one of the most honest songs ever written by any local singers.
In 2020, Poovaa won her fair share of fans throughout a competition in Asian Dreams, which saw soft rock legend Michael Bolton praising her for “setting the bar” for other contestant with her long standing experience as a singer.
After leaving the competition, PooVaa is ready to release Karya, her first single in Bahasa. She brought out all the stops for the powerful ballad that tells the story of a romance ruined by lies and empty promises. Karya just had the ’it factor’. The lyrics are so beautifully written, its very poetic, and it has such a beautiful melody composed by award winning composer Omar K.
Poovaa is part of Keluarga Malaysia performers during its launch and performed in Kuching & KL.
In 2022, PooVaa is back in the studio working out her new single C'oba with another award winning composer Sharon Paul besides being booked with several Events and Shows around town.
NUR FATIMA
Born July 22, 1982 Nur Fatima is Malaysian singer, songwriter, music producer and occasionally theatre/musical actress. Born in Taiping and raised in Kuala Lumpur Malaysia. Nur’s first career was a musical performer. She has done more than 10 musical plays at Istana Budaya, Kuala Lumpur, Malaysia. Involved in a kids program called Kelab Kanak Kanak Angkasapuri RTM’ since she was 8 years old. She showed her talents in hosting, singing and dancing. Nur has also travelled overseas for cultural shows.
Nur released her first album Selembut Sutera in 2000 after winning the Golden Teen Search in 1999 when she was only 17 years old. In 2003 NurFatima released her second album called ‘Gadis’ under an international label EMI. ‘Tiada Ertinya’ was a major hit when its featured as Film OST Gol & Gincu. Apart from singing and dancing, she is also an active in acting where Nur has starred in a number of theatre performances and her last stage performance was seen in the 2009 staging of Ibu Zain. Nur moved on to songwriting and became involved in production work. She continued studies in audio engineering at Ocean Institute of Technology and then did a degree in the same course at SAE Institute Sydney, Australia. Nur has worked with local music producers to produce songs for other singers. She has more than 70 songs published and won a few prestigious awards in Malaysia. She has won multiple awards throughout her involvement in the Malaysian music industry such as Young Composer Award from the Music Authors’ Copyright Protection (MACP) in 2008, Best Pop album at the 16th Anugerah Industri Muzik (AIM) in 2009 for Misha Omar as one of the composers and winning the 1Malaysia song competition sung by Faizal Tahir with Audi Mok.
She recorded and wrote a few songs for TV before finally releasing Mawar ( Composed and written by Azlan Abu Hassan and Nur Fatima ) in 2015. The song also featured as Drama OST “Air Mata Di Bumi Matador“.
After settling down awhile now in Canberra, her fans has been loyal and always wanting her to make a comeback. In 2019 Nur decided to revive her career & participate for Gegar Vaganza Season 6 (2nd runner up) under the Management JoePRC International.
In 2020, her song Mawar is picking up in major radio stations. While appearing all over broadcast stations & events , Nur is preparing her new single with Altimet & Omar K.
"Galeri" is released in 2021, an upbeat song featuring Malaysian hip hop artist Kayda.
Nur Fatima currently performing in various events with 2 bands in Sydney, and in 2024 'Ku Cuba" is released a pop ballad composed by award winning composer Sharon Paul.
ASH FASRYLL
Muhammad Hazzroul Ashryaf Hasril or better known as Ash Fasryll, approached by TikTok Malaysia to record a cover song by Andmesh Kamaleng called 'Nyaman' with a fresher composition by renowned composer, Aubrey Suwito. Unexpectedly, the song received an incredible response with surpassed 950k streams on Spotify and has been used by many popular artists in the country.
For his music debut, Ash introduces 'MELAWAN SUNYI', a song co-written and composed by Rozisangdewi and Aubrey Suwito, who was responsible for the new arrangement of Nyaman.
Ash started singing when he was still a student back in primary school & often performed during Teacher's Day celebrations, festivals and so on. In addition, he actively participated in various competitions from primary to high school level. Right after SPM, he dabbled in producing covers that were then uploaded to various social media platforms, it was there that his talent was first discovered until one day he was proposed by TikTok Malaysia, and the rest is history," shared the final year student of Civil Engineering at UiTM.
The single MELAWAN SUNYI which has a pop ballad nuance tells the story of two people who once fell in love and now the relationship has ended, both are more like strangers now who seems as if they have never known each other, yet one of them still hopes for their love to rekindle even though his heart has been broken into pieces.
His second single SIAPAKU DI MATAMU, the song tells the story about two individuals who yearn to love each other and are very comfortable together but at the same time are often puzzled about the status of their relationship.
"The melody was entirely composed by renowned composer, Amir Masoh, while Ash helped to pen down the lyrics, and Amir gave Ash the opportunity to pour ideas into the composition. He is grateful to be working with a famous composer like Amir because of his vast experience in music-making, creating hits such as Imran Ajmain's ‘Seribu Tahun’.
The modern pop number has a more up-beat tempo than Ash's first single and his attempt at singing a different genre which is also a continuation from his Melawan Sunyi, Ash explained, “This second single has its own story, in the previous single it talks about a guy who has to end things, but at the same time hopes that they could rekindle their relationship.
Ash delivered a remarkable performance of "Nyaman", leaving audiences in awe during Afgan & Lyodra Concert. His soulful vocals and stage presence added a magical touch to an already unforgettable night.
OUR CLIENTS
ROCKETFUEL ENTERTAINMENT
DEEP FAITH ENTERTAINMENT
HITMAN SOLUTION
SONY MUSIC MY
KHARISMA MUSIC
SVLTAN
ORANGE INTERNATIONAL
IQIYI
